E-Commerce

Store Features

Store Administration

Full, online control panel for simple administration and management by you
Mobile friendly, tablet optimized control panel
Responsive dashboard with store stats; will display well on any size device.
Dynamically populate product pages
Password protected CSS-based control panel
Restrict administrative pages to your trusted colleague(s), depending on login
Simple process for adding / modifying / deleting products and categories
Full online order viewing by date selection and search
Editable order details
Turn off store with "vacation / holiday" setting
Automated email integration using third party email service
Affiliate program included with online viewing of affiliate sales
Optional customer login for order history viewing and creating accounts
Optional email notification for new orders, affiliates, reviews and customer accounts
Abandoned cart email for order recovery
Downloadable product inventory
CSV database upload

Product Features

Unlimited number of products
Upselling of related, bestselling, recommended products, suggest products purchased by other customers
Show multiple currencies
Sell in the currency of your choice
Choice of currency symbols and formatting
Place products in several categories
Extra detail page for more detailed product descriptions with layout options
Image upload
Setup and assign Designers / Manufacturers / Drop Shippers to products and send them order details if required on receipt of orders
Optional coupons so clients can purchase at a discounted rate by entering their coupon code
Apply discounts by product or category depending on total purchase or quantity ordered
Allow customers to sort products by keyword, price, grouping etc
Choice of product listing by price, id, user choice or alphabetically
Make custom bundles / packages with individual products
Product reviews and ratings feature
Gift certificate feature
Gift registry and wish lists
Manufacturers page
Donations / single payments feature
Product options allow for the selection of color, size etc. with price differences shown in real time
Product option selection can swap product image
Dependent product options
Multiple purchase feature for product options
Product options can have their own product ID
Wholesale / retail pricing depending on login
Quantity / tiered pricing available
Set minimum purchase amount and quantity requirements
Option to remove Buy / Checkout buttons making it compatible for other uses eg. real estate listings, online catalog etc
Allows for use of HTML in product descriptions to make formatting simpler
Unavailable product alternative suggestions

Stock Management

Define number of items in stock
Define number of product options in stock
Option to remove product from listing when out of stock
Option to replace buy button with out of stock message when out of stock
Stock sensitive bundles and packages available
Notify back-in-stock feature
Back ordering available
Upload / download inventory via csv file
Show number in stock in product and detail pages
Option of maintaining a product in the inventory but not showing on the store
Stock notification for sell button

Display Features

Table-less CSS layouts for category, product and detail pages
Editable and flexible CSS based cart and checkout
Editable and flexible CSS based search layout
Choose the order and formatting of elements on the detail page
Choose the order and formatting of elements on the product page
CSS dynamic menu system
Extensive use of css for element formatting
Display social media buttons
Specify the number of products per page
Choice of product and category layouts, using one or multiple columns of products
Show recently viewed items
Email to friend link option - product specific
Customizable filters on search page
Option of showing list price / your price & you save feature
Products options with tool tips
Show product ID, SKU, Manufacturer on the product pages
Show unlimited product images
Optional images choice for categories
Optional category headers
Ask a question link option - product specific
Table-less CSS layouts for affiliate, client login, donation, gift certificate, order status and tracking pages

Shipping Features

UPS online rates and tracking
USPS online rates and tracking
FedEx online rates and tracking
Canada Post online rates and tracking
DHL online rates
Royal Mail rates
Australia Post online rates
Offer customers a tracking number / multiple tracking numbers per order
Shipping estimator before checkout
Weight based shipping
Price based shipping
Flat rate shipping
Free shipping
Free shipping exempt products
Support for multiple shipping methods allowing customer to choose method / carrier
Different shipping methods for domestic / international customers
Clickable tracking URLs for order status page

Search Engine Friendly Features

URL Rewriting systems for extensionless, search engine friendly URLs
Per page title and meta description tags on dynamic pages
Dynamic title and meta description tags
Static pages available
Tag products with searchable keywords
ALT information for all store generated images
Structured Data / Rich Snippets / schema.org support
Product name or ID in page URL
Lightweight, fast loading pages.

Design Options

Responsive design compatible
Search engine friendly options such as static pages and generated title and meta tags
Mobile friendly features
ALT information automatically added to category and product images
XHTML 1.0 Transitional compliant and Section 508 (accessibility) compliant code.

General Features

Integrated product search page
Built in modular fashion, allowing for future upgrades and addition of new features
Digital download available
3 months free online technical support
Downloadable User Manual

E-Commerce

Click here for Demo

If you have products or services to sell online, let us set up a truly user-friendly shopping cart on your website!

(That's user-friendly for you, as the administrator, as well as the customer who's entering their order details.)

Check out our demonstration shopping cart by clicking above on the link.

Contact us and let's get your site working for you and adding to your bottom line!

E-Commerce FAQs

How do I prepare to build my store?

First, consider how much you'll sell. If you anticipate heavy traffic, a solution that offers lots of online storage space, inventory, and bandwidth is ideal. Next, to ensure the best ecommerce platform, decide on the level of customization you'd like. Consider must-have features such as payment security and sales reports. Also, be sure to provide enough payment and shipping options for your customers, and look closely at tools such as the ability to create discounts, loyalty programs, or gift-wrap options for your customers. Finally, make sure you have all your products and all their options (colors, sizes, other variations) along with pricing and shipping details, return and exchange policies, customer service requirements and procedures, ready before you begin.

Do I need SSL security for my site?

We always recommend an SSL (Secure Socket Layer) certificate for shopping carts, even though the associated payment processor might not require one. This level of security lets your customers enter their credit card details with the knowledge they will be encrypted and unhackable.

What features are most important?

Your ecommerce solution should be easy for the shopper to use.
It should be easy to maintain and to build future product offerings.
An extensive question-and-answer page and customer support team can mean a lot to customers.
Well-designed menus, filters, and sorting options will minimize the amount of time it takes for someone to find and purchase a product.
It should be professionally-designed to be pleasing to the eye and provide a positive overall shopping experience. When customers enjoy shopping, they are more likely to buy.

What shopping cart systems are available?

A hybrid website has all the features built in (including product pictures, pricing, options, choices and quantity), and loaded into the website's database and logs. The customer's order is transmitted to an official payment processor company that verifies the credit card and then initiates a transfer of fees to your bank account. Once the order is confirmed (or declined) by the processor, your website generates emails to the customer and its database and website logs are modified accordingly. If the order was verified, a confirmation "thank you" email is sent to the customer and you, the owner/administrator. If the order is declined, an on-screen message will appear with a "declined" message.
A basic website will have pictures, pricing and quantity modules displayed along with "buy now" buttons which add the item(s) to a third party shopping cart to accumulate. A "checkout" button is used to request the third party shopping cart to finalize the order's shipping and handling charges, taxes, and any other required information; and to retain a database and logs. The third party shopping cart will handle all of the funds and email confirmations to the customer and seller accordingly (accepted or declined). You, as administrator, can access your order logs (and funds) by logging in to your account at the third party's website.

We recommend the first (hybrid) method since the only cost involved is a one-time charge for website development shopping cart setup and your payment processor fee per sale. There is no monthly accrual of shopping cart charges.

The second (basic) option requires a charge of $39 per month (or more) and payment of monthly administrative fees to the payment processor.

Can I see a shopping cart you made?

Even better: Just click in the top navigation menu on "Demos" and select "Shopping Cart". When you're ready, just contact us to get started. We will be happy to work with you.