A newsletter keeps you in contact with your customers. Publishing timely, interesting articles helps establish your expertise and your organization's position as the leader and keeps you uppermost in your customers' minds.
Whatever you do, do not use your own email program to send your newsletters, as this will put you, your company and your web provider's server in jeopardy of being blacklisted on spam lists. Instead, use a third party service such as:
ConstantContact offers free and paid options for email marketing, including templates that can be easily set up with no graphic design experience required. ConstantContact offers products that help with everything from marketing to online survey platforms.. You also get analytics to track responses from your mailing list.
With MailChimp, you can send up to 2,000 free emails per month. For more emails, plans start at $10/month. Support for numerous platforms (including Facebook) and software tools (databases and CMS systems) makes the service easy to integrate. Templates are available and are easy to use. You'll be able to track your sent emails and responses. The simplicity of the newsletter tools is the service's best feature.
Wordpix Solutions can assist with both email newsletters and printed newsletters. Let us set up your newsletter program for you.